Luxury Tourism enticed by the Riviera Nayarit’s Vacation Experience
by Vanessa Martínez del Río
The Riviera Nayarit stands out as a luxury destination, and this characteristic has attracted the interest of a select group of tourists around the world in search of an exceptional gourmet experience, ultra-luxury resorts and unsurpassed service. The luxury travel segment comprises an estimated 3% of the world’s total travelers.
Recently, travel agencies from Russia visited this beautiful location on a familiarization trip. They recognize the growing demand on the Russian market for uniquely luxurious travel, representing a great opportunity for the destination to generate an economic boost similar to the one in 2009, which exceeded $150,000.